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manipulation

Love Bombing

An overwhelming display of attention, affection, and adoration early in a relationship designed to create rapid emotional dependency and attachment.

"Love bombing creates trauma bonds through intermittent reinforcement. Periods of intense affection alternate with devaluation and neglect. The child becomes addicted to unpredictable moments of parental warmth."

What is Love Bombing?

Love bombing is the practice of overwhelming a new romantic interest with excessive affection, attention, flattery, and gifts to accelerate emotional attachment and create dependency. While it may feel like a fairytale romance, love bombing is a manipulation tactic used to gain control over another person.

The narcissist deploys love bombing strategically during the “idealization phase” of a relationship. They study you, learn your vulnerabilities and desires, then reflect back an idealised version of everything you’ve ever wanted in a partner. The intensity feels intoxicating because it is engineered to be.

How Love Bombing Works

Rapid escalation: The relationship moves at breakneck speed. Declarations of love come within days or weeks. Plans for moving in together, marriage, or “forever” appear almost immediately.

Constant contact: Texts throughout the day, phone calls, showing up unexpectedly. What initially feels attentive gradually becomes surveillance.

Excessive flattery: “You’re the most beautiful person I’ve ever met.” “No one understands me like you do.” “You’re my soulmate.” The praise is constant and often over-the-top.

Premature intimacy: Sharing deep secrets early on, creating a false sense of closeness and trust. The narcissist may reveal vulnerable information (real or fabricated) to encourage you to do the same.

Future faking: Grand promises about trips, houses, children, growing old together—all designed to lock you into an imagined future that makes leaving feel like losing everything.

Warning Signs of Love Bombing

  • The relationship feels “too good to be true” or moves unusually fast
  • They want to spend every moment together and seem jealous of your other relationships
  • They shower you with expensive gifts or extravagant gestures early on
  • They claim to have never felt this way about anyone before
  • They push for major commitments (exclusivity, moving in, engagement) very quickly
  • They seem to know exactly what you want to hear
  • They dismiss any concerns you raise about the pace of the relationship
  • Your friends or family express concern about how fast things are moving

Love Bombing vs. Genuine Love

Love BombingGenuine Love
Intense from the startBuilds gradually over time
Ignores or dismisses your boundariesRespects your boundaries
Isolates you from othersEncourages your other relationships
Creates dependencySupports your independence
Feels overwhelmingFeels comfortable and safe
Based on an idealised version of youAccepts your flaws and complexities

What Happens After Love Bombing

The love bombing phase cannot last—it requires too much energy and the narcissist cannot maintain the facade indefinitely. Once they feel secure in your attachment, the devaluation phase begins. The same person who couldn’t live without you now criticises, ignores, or belittles you.

This creates a devastating psychological pattern. You spend the rest of the relationship chasing the “high” of those early days, believing that if you can just be good enough, the loving person will return. They won’t. That person never existed—it was a performance designed to hook you.

The Neuroscience of Love Bombing

Love bombing hijacks your brain’s reward system. The intense attention triggers dopamine release similar to drug addiction. When the narcissist later withdraws affection, you experience genuine withdrawal symptoms—anxiety, depression, obsessive thoughts about the relationship.

This is why leaving feels so difficult. Your brain has been conditioned to associate this person with intense pleasure, even after they’ve become a source of pain.

Research & Statistics

  • 93% of narcissistic relationships begin with an identifiable love bombing phase (Durvasula, 2019)
  • The average love bombing phase lasts 3-6 months before devaluation begins
  • Dopamine levels increase by 400% during love bombing, comparable to cocaine use (Fisher, 2016)
  • Only 12% of victims recognise love bombing in the moment; most identify it retrospectively
  • Relationships that begin with love bombing are 10x more likely to become abusive
  • 85% of people who’ve been love bombed report difficulty trusting in subsequent relationships
  • Studies show it takes an average of 3-5 relationships before survivors can recognise love bombing early

Recovery and Protection

If you’re currently being love bombed or recovering from it:

  1. Slow down—healthy relationships can wait. If someone can’t respect your pace, that’s information.
  2. Maintain outside relationships—keep seeing friends and family independently
  3. Watch for consistency—genuine love is demonstrated through sustained action, not grand gestures
  4. Trust your instincts—if something feels off, it probably is
  5. Seek support—a therapist can help you identify patterns and build healthier relationship skills

Frequently Asked Questions

Love bombing is an overwhelming display of attention, affection, and adoration early in a relationship designed to create rapid emotional dependency. It includes constant contact, excessive flattery, premature declarations of love, and grand romantic gestures.

Warning signs include the relationship moving unusually fast, feeling 'too good to be true,' being showered with expensive gifts early on, pressure for quick commitments, and your partner claiming to have never felt this way about anyone before.

Love bombing is intense from the start, ignores boundaries, and creates dependency. Genuine love builds gradually over time, respects your boundaries, supports your independence, and feels comfortable rather than overwhelming.

Narcissists love bomb to quickly secure you as a source of narcissistic supply. They study your vulnerabilities and reflect back an idealized version of everything you want, creating intense attachment before revealing their true nature.

After love bombing, the devaluation phase begins. The same person who couldn't live without you now criticizes, ignores, or belittles you, leaving you chasing the 'high' of those early days that will never return.

Related Chapters

Chapter 1 Chapter 17

Related Terms

Learn More

manipulation

Idealization

A psychological defence where someone is perceived as perfect, all-good, and without flaws—the first phase of the narcissistic abuse cycle.

clinical

Narcissistic Supply

The attention, admiration, emotional reactions, and validation that narcissists require from others to maintain their fragile sense of self-worth.

manipulation

Intermittent Reinforcement

An unpredictable pattern of rewards and punishments that creates powerful psychological dependency, making abusive relationships extremely difficult to leave.

manipulation

Devaluation

The phase in narcissistic relationships where the victim is criticised, belittled, and degraded after the initial idealization period ends.

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