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Research

BIFF: Quick Responses to High-Conflict People, Their Personal Attacks, Hostile Email and Social Media Meltdowns

Eddy, B. (2014)

APA Citation

Eddy, B. (2014). BIFF: Quick Responses to High-Conflict People, Their Personal Attacks, Hostile Email and Social Media Meltdowns. High Conflict Institute Press.

Core Concept

The Fundamental Problem with Normal Communication. Standard communication strategies assume that both parties share basic goals: understanding each other, resolving disagreements, and maintaining relationships. We explain our reasoning because we believe others will appreciate our perspective once they understand it. We share our feelings because we expect empathy. We ask questions because we genuinely want to comprehend the other person's viewpoint. These assumptions, deeply embedded in how healthy people interact, fail catastrophically with high-conflict personalities. Eddy's second edition opens with the recognition that survivors exhaust themselves trying to communicate better, explain more clearly, and find the right words—when the problem is not their communication skills but the fundamental nature of their audience. High-conflict individuals are not interested in understanding you; they are interested in winning, punishing, and maintaining conflict. Every word you invest in explanation becomes potential ammunition for their next attack.

The BIFF Solution as Structured Protection. BIFF—Brief, Informative, Friendly, Firm—provides a framework that accepts the reality of high-conflict personalities and works within it rather than against it. Brief means keeping responses to two or three sentences maximum, denying the high-conflict person the extended engagement they crave while reducing material available for misquotation or twisting. Informative means sticking exclusively to facts and necessary logistics—no emotional content, no opinions, no explanations of reasoning. This starves the interaction of the fuel high-conflict individuals need. Friendly means maintaining a professional, cordial tone that cannot be weaponised against you in court, with family members, or on social media. Neutral pleasantness is strategically unassailable. Firm means ending the conversation clearly without leaving openings for continued engagement—no questions that invite response, no trailing comments suggesting the discussion continues. BIFF transforms exhausting emotional battles into brief, boring exchanges that protect you legally and emotionally.

Understanding High-Conflict Personality Patterns. Eddy distinguishes high-conflict personalities from ordinary difficult people through four core characteristics: all-or-nothing thinking (you are either completely good or completely evil, with no nuance), unmanaged emotions (intense emotional reactions that drive behaviour rather than inform it), extreme behaviours (actions that 90% of people would never consider), and preoccupation with blaming others (everything wrong is always someone else's fault). These patterns overlap significantly with personality disorders, particularly narcissistic personality disorder, but Eddy focuses on behaviour rather than diagnosis because behaviour is what you must manage. The distinction matters because ordinary difficult people can respond to reason, adjust based on feedback, and engage in genuine conflict resolution. High-conflict personalities cannot—or will not—do these things. Applying normal strategies to high-conflict personalities is like following a map of the wrong city; the harder you try, the more lost you become.

Why Your Instincts Make Things Worse. The second edition expands on why survivors' natural responses—explaining, defending, counter-attacking—actively worsen situations with high-conflict individuals. When you explain yourself, you extend the engagement (rewarding their initial attack with continued attention), provide material for future attacks (every detail becomes potential ammunition), and signal that their opinion matters to you (encouraging further provocation attempts). When you defend yourself, you confirm that their accusations landed—that you felt the need to refute them. When you counter-attack, you lower yourself to their level, provide justification for their narrative that you are the problem, and generate content they can show to flying monkeys as evidence of your hostility. BIFF works by breaking these patterns, offering responses so brief and neutral that they provide nothing to grip—no emotion to exploit, no explanations to twist, no openings for continued combat. The high-conflict person sends a grenade expecting an explosion; BIFF returns a pebble.


Original Context

Evolution from First to Second Edition. The original 2012 edition of BIFF established the core framework, but Eddy recognised that communication technology was evolving faster than his guidance. By 2014, smartphones had become ubiquitous, social media had transformed interpersonal conflict, and the boundaries between personal and public communication had blurred. Hostile messages could arrive at any moment through multiple channels—email, text, Facebook, Twitter, Instagram. The pressure for immediate response intensified as read receipts and activity indicators revealed when messages were seen. Group chats created new triangulation opportunities. Public social media posts weaponised audiences in ways email could not. The second edition addressed this changed landscape while preserving the core BIFF principles that had proven effective across contexts.

The Professional Context of Eddy's Dual Expertise. Eddy's unique combination of credentials—licensed clinical social worker and family law attorney—positions him to understand high-conflict dynamics from both psychological and practical perspectives. As a therapist, he understands the developmental origins of personality disorders, the internal experience of individuals with high-conflict personalities, and why they behave as they do. As a family law attorney, he has witnessed thousands of cases where these dynamics play out in custody disputes, property divisions, and ongoing co-parenting conflicts. This dual perspective reveals why purely therapeutic approaches fail in adversarial contexts (you cannot therapise your way through a custody battle) and why purely legal approaches fail to address the underlying personality dynamics (winning a motion does not change who you are dealing with). BIFF emerges from this intersection, providing psychologically informed strategies that work within legal and practical constraints.

Academic and Institutional Reception. By 2014, Eddy's work had gained substantial traction in professional communities. Family courts in multiple jurisdictions had adopted his training programs. Judges, attorneys, and mediators increasingly recognised the high-conflict personality pattern he described and appreciated practical interventions. The first edition's success demonstrated that survivors, not just professionals, needed accessible guidance—leading to the expanded examples and clearer decision trees in the second edition. Criticism focused primarily on the lack of formal empirical validation (Eddy's framework emerged from clinical observation rather than controlled studies) and potential for misapplication (labeling all difficult people as "high-conflict" could pathologise normal disagreement). Eddy addressed these concerns by emphasising the specific characteristics that distinguish high-conflict personalities from ordinary difficult people and by grounding recommendations in behavioural principles with established research bases.

Cultural and Technological Moment. The 2014 publication captured a transitional moment in how conflict unfolded. Email had been the primary vector for documented hostile communication; now texts and social media posts increasingly dominated. Courts were adapting to evidence presented as screenshots rather than printed emails. The informal nature of texting encouraged impulsive hostile messages that formal email might have filtered. Social media created audiences for conflict that had previously been private. Eddy's guidance on maintaining BIFF even when communication channel pressure intensified—responding thoughtfully to texts rather than reactively, considering that every message might become public—proved increasingly relevant as digital communication continued evolving after publication.


For Survivors

Reclaiming Your Time and Energy. Before discovering BIFF, survivors often spend hours crafting responses to hostile messages. You receive an attacking text and begin composing a response that addresses every false claim, provides evidence contradicting each lie, and appeals to reason and fairness. Hours later, you send it—and receive an even more hostile response that ignores everything you wrote while adding new accusations. The cycle continues, consuming time you could spend on work, children, healing, or anything else. BIFF liberates you from this exhausting pattern. A message that might have taken an hour to craft now takes sixty seconds: "Thanks for letting me know. I'll have the children ready at 5pm." The narcissist's hour-long hostile screed receives a sentence-long response addressing only necessary logistics. Your energy stays with you rather than being drained into an endless, unwinnable conflict.

Building Court-Ready Documentation. Every BIFF response you send creates evidence of your reasonableness. Every hostile message the narcissist sends creates evidence of their aggression. Over time, this record tells a story that judges, mediators, custody evaluators, and other professionals can see clearly: one party maintains calm, professional communication focused on the children's needs; one party generates constant conflict through attacks, accusations, and escalation. This documentation matters whether or not you ever use it in court. Knowing you have it changes how you navigate the relationship. The narcissist who knows their messages are being documented may moderate behaviour. When flying monkeys question your account, you have evidence. When your own memory blurs from the trauma of constant conflict, records ground you in what actually happened.

Protecting Your Children from Conflict Exposure. Research consistently shows that parental conflict—not divorce itself—harms children. Every hostile exchange between parents exposes children to stress, models dysfunctional communication, and risks triangulating them into adult disputes. High-conflict parents may share attacking messages with children, question children about the other parent's responses, or create environments where children fear triggering parental rage. BIFF exchanges are deliberately boring. They contain no drama, no attacks, no emotional content. Children exposed to a parent's BIFF communication see calm, neutral logistics—"Your mother will pick you up at 5"—not warfare. Your brevity protects them. By refusing to engage in extended hostile exchanges, you model that conflict does not require reciprocal escalation and demonstrate that adults can communicate without drama.

Managing the Emotional Challenge. Implementing BIFF is harder than it sounds because it requires not acting on powerful instincts. When someone lies about you to your children, your family, the court—every fibre screams to correct the record, to defend yourself, to make the truth known. BIFF asks you to let lies stand in direct communication while addressing them through appropriate channels. This requires emotional regulation capacity that trauma may have compromised. It requires accepting—really accepting—that explanation will not produce understanding with this particular person. Many survivors benefit from therapy focused specifically on building distress tolerance and impulse control to maintain BIFF under provocation. Writing angry drafts that you never send can help discharge emotion before composing actual BIFF responses. Support networks who understand what you are managing can validate the difficulty while encouraging consistency. Over time, BIFF becomes more automatic, but the early implementation period often requires deliberate, effortful self-control.


For Clinicians

Integrating BIFF into Treatment Planning. BIFF complements formal psychotherapy by providing concrete, practicable skills that extend therapeutic work into daily life. Many clients co-parenting with high-conflict personalities spend substantial session time processing hostile exchanges—showing you messages, recounting what was said, expressing frustration that their carefully reasoned responses produced no change. Teaching BIFF transforms these sessions. Instead of processing endless failed communication attempts, clients learn a new approach, practice it between sessions, and report results. Therapy shifts from crisis management to skill building. The reduction in conflict volume often accelerates deeper therapeutic work, as clients spend less energy in constant battle and more in genuine processing and growth.

Assessing Communication Patterns and Determining Intervention. Before teaching BIFF, assess whether the difficult person in your client's life is truly high-conflict or merely difficult. Eddy's four characteristics—all-or-nothing thinking, unmanaged emotions, extreme behaviours, preoccupation with blaming—help distinguish patterns from episodes. A spouse stressed by job loss might display temporary difficult behaviour that resolves when circumstances improve; BIFF would be unnecessary and potentially harmful to the relationship. A high-conflict personality displays these patterns consistently across contexts and over time; BIFF is essential. Also assess your client's capacity to implement BIFF. Severe trauma responses may compromise the emotional regulation necessary to resist defensive impulses. Some clients benefit from trauma-focused work before or alongside BIFF training. Others can implement BIFF immediately while continuing deeper therapeutic processing.

Practicing BIFF Responses in Session. Concrete practice builds skill more effectively than abstract discussion. Ask clients to bring actual hostile messages received since the last session. Review together, identifying what requires response (usually less than clients initially believe) and what can be ignored. Draft BIFF responses collaboratively, refining until they meet all four criteria: brief (two to three sentences), informative (facts and logistics only), friendly (professional cordiality), firm (clear ending). Create templates for common scenarios: "The schedule is [X]. [Child] will be ready at [time]." Role-play delivering BIFF responses aloud to build automaticity before high-stress moments require it. Have clients send you draft responses before sending to their ex, providing a feedback loop that catches slips into defensiveness or explanation.

Addressing Grief and Identity Work. BIFF requires accepting that the reasonable, understanding communication survivors want will never happen with this particular person. This is a loss that deserves acknowledgment. Many survivors held hope—sometimes for decades—that if they could just explain themselves clearly enough, the narcissist would finally understand. Releasing this hope is grief work. Clinicians should make space for mourning the relationship that could never be while affirming that BIFF is not giving up but rather redirecting energy from futile explanation toward effective self-protection. Identity work may also be necessary; many survivors have built identity around being "the reasonable one" whose superior communication skills would eventually break through. BIFF reframes reasonableness not as endless explanation but as refusing to participate in unreasonable exchanges. True reasonableness is recognizing when reason cannot reach.


Broader Implications

Family Court Transformation. Eddy's work has fundamentally changed how family courts approach high-conflict cases. Traditional family court philosophy assumed that both parents could cooperate if only they tried harder, leading judges to repeatedly exhort parents to "communicate better" and "put the children first." These exhortations failed when one parent had a high-conflict personality—and judges could not understand why. Eddy's framework gave courts language and structure for recognizing that some cases require management rather than resolution. Courts increasingly order parallel parenting (each parent managing their own parenting time independently), communication through monitored apps (creating documentation while reducing direct conflict), and detailed parenting plans that minimize decision-making conflicts. Judges trained in Eddy's approach recognize when one party's "refusal to cooperate" is actually appropriate self-protection rather than obstruction.

Workplace and Human Resources Applications. High-conflict employees generate disproportionate chaos in organizations—consuming management time, driving out capable colleagues who refuse to tolerate the drama, creating legal exposure through harassment and hostile environment claims. BIFF principles have been widely adopted in HR contexts, helping managers and colleagues navigate required interactions while minimizing damage. Standard workplace mediation assumes good-faith problem-solving; BIFF-informed approaches recognize when mediation will fail and structural solutions are necessary: documented communication, clear boundaries, reduced direct interaction, and protection for targets. Some organizations now screen for high-conflict traits in hiring, recognizing that a single high-conflict employee can cost more in turnover and productivity loss than their contribution could ever justify.

Healthcare and Patient Relations. Healthcare settings face particular challenges with high-conflict patients and family members who generate complaints, threaten litigation, and create hostile interactions that burden staff. Eddy's framework has been adopted in patient relations, helping frontline workers respond to hostile communications in ways that reduce escalation while maintaining appropriate care. BIFF is particularly valuable because emotional responses from healthcare providers can create liability, documentation matters intensely in medical contexts, and the power differential between providers and patients requires careful management. Training staff in BIFF-adjacent approaches reduces staff burnout while improving patient satisfaction paradoxically—even high-conflict individuals often prefer calm, boundaried responses to reactive emotional engagement.

Online Community Management. The 2014 edition's expanded guidance on social media proved prescient as high-conflict behaviour exploded online. Community managers, content moderators, and social media professionals have adopted BIFF principles for managing hostile users. The framework translates directly: do not engage emotionally with attacking comments, do not provide elaborate explanations that become new attack surfaces, maintain professional tone, and close interactions clearly. The principles of not rewarding hostile behaviour with extended engagement apply whether the high-conflict individual is an ex-spouse or an anonymous internet commenter. Many platforms now incorporate BIFF-adjacent guidance into moderation training.

Political and Institutional Discourse. While Eddy focuses on individual relationships, the patterns he describes manifest at collective scale. All-or-nothing thinking, unmanaged emotion, extreme behaviour, and preoccupation with blame characterize certain political movements and institutional cultures. The BIFF principle—do not provide emotional fuel—applies whether dealing with a hostile ex or a hostile political faction. Organizations and individuals maintaining appropriate boundaries against high-conflict institutional actors benefit from the same framework: brief engagement addressing only what must be addressed, factual content without emotional reactivity, professional cordiality that cannot be weaponized, and clear endings that deny continued engagement. Understanding high-conflict dynamics at collective scale helps prevent being drawn into escalating conflict cycles that benefit no one except those who thrive on chaos.

Digital Communication and Boundary Evolution. The second edition anticipated how digital communication would intensify boundary challenges. Messages arrive constantly through multiple channels; read receipts reveal when you have seen them; response speed expectations have compressed. High-conflict individuals exploit these dynamics, sending messages at all hours, expecting immediate response, using silence as evidence of wrongdoing. Eddy's guidance on managing these expectations—you do not have to respond immediately, response timing is a choice, unanswered messages are not evidence of your failures—has become increasingly relevant. The principle that every response is a choice, not an obligation, proves essential when smartphones ensure that provocations can reach you anywhere at any time.


Frequently Asked Questions

The FAQs section addresses common questions about implementing BIFF in real-world situations, drawing on Eddy's expanded guidance in the second edition. See the frontmatter for detailed questions and answers covering topics including the core BIFF principles, why explanation fails with high-conflict personalities, responding to lies and false accusations, the relationship between BIFF and grey rock, managing escalation after BIFF implementation, clinical integration, workplace applications, and research evidence.


Further Reading

  • Eddy, B. (2012). BIFF: Quick Responses to High-Conflict People, Their Personal Attacks, Hostile Email and Social Media Meltdowns. High Conflict Institute Press. [First edition, establishing core framework]
  • Eddy, B. (2019). BIFF for CoParent Communication: Your Guide to Difficult Texts, Emails, and Social Media Posts. High Conflict Institute Press. [Expanded specifically for co-parenting contexts]
  • Eddy, B. (2008). High Conflict People in Legal Disputes. High Conflict Institute Press. [Legal professional focus on managing HCPs in litigation]
  • Eddy, B. & Burns, R. (2020). It's All Your Fault! 12 Tips for Managing People Who Blame Others for Everything. High Conflict Institute Press.
  • Bancroft, L. (2002). Why Does He Do That? Inside the Minds of Angry and Controlling Men. Berkley Books. [Complementary understanding of abusive mindsets]
  • Simon, G.K. (2010). In Sheep's Clothing: Understanding and Dealing with Manipulative People. Parkhurst Brothers. [Character disturbance and manipulation patterns]
  • Walker, P. (2013). Complex PTSD: From Surviving to Thriving. Azure Coyote Publishing. [Healing framework for abuse survivors]
  • Stark, E. (2007). Coercive Control: How Men Entrap Women in Personal Life. Oxford University Press. [Understanding patterns of control beyond physical violence]

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